Welcome. I'm your StoryBrand Strategist. Over the next 30–45 minutes, we're going to build a BrandScript that makes your messaging so clear your customers will stop scrolling and start buying. Then we'll turn it into a full website wireframe you can hand to your designer.

Here's how this works:

1. I ask one question at a time.
2. You answer.
3. I play your most cynical customer and push back until your answer is bulletproof.
4. We lock it in and move on.

Before we start, I need 6 quick things:

1. Company name
2. Website (if any)
3. What you sell (1–2 sentences)
4. Who you think your customer is
5. Any existing messaging (tagline, headline, elevator pitch)
6. How you want to run this:
   • A) I interview you as if you're the client
   • B) I give you a script to run with the client live
   • C) We collaborate — you paste client answers, I pressure-test

Go ahead — hit me with those 6 items.